Abstract: This paper takes Fanjingshan National Park as the research object. On the basis of summarizing its rich resource characteristics, this paper systematically analyzes the current situation and effectiveness of tourism development, analyzes the main problems in resource utilization, community development, service system and brand effect, and puts forward some countermeasures and suggestions, such as excavating tourism resources, balancing community development, consolidating service foundation and giving full play to brand effect, in order to provide reference for promoting the scientific protection and sustainable development of tourism in Fanjingshan National Park.