Abstract: Establishing and improving the value realization mechanism of ecological products is an important measure to promote the construction of ecological civilization and an important way to promote the transformation of green mountains into gold and silver mountains.Based on the existing research results of the realization mechanism of ecological product value and the exploration and practice of the realization mechanism of ecological product value in Yunnan province, this paper analyzes the existing problems and puts forward countermeasures and suggestion, in order to provide decision-making reference for accelerating the establishment of a sound mechanism to achieve the value of ecological products in Yunnan province.