Abstract: with the continuous improvement of relevant norms and guidelines for ecological product value accounting, more and more national parks are conducting gross ecological product (GEP) accounting, and the total GEP of most national parks exceeds hundreds of billions of yuan. It is urgent to transform this GEP of green mountains and clear waters into GDP in the pockets of the masses. Based on the three major categories in the “Ecological Product Catalogue”, this article explores the path of ecological product value transformation, where material supply serves as the product, regulatory services as the indicator, and cultural services as the brand, to make ecological value “come alive”. It aims to transform “invisible ecological value” into real money that can be mortgaged, traded, and cashed out, realizing a virtuous cycle of “ecological protection - value transformation - common prosperity” in national parks.