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国家公园品牌促进生态农产品价值提升——以大熊猫国家公园四川片区为例

Value enhancement of ecological agricultural products from national park brands: a case study of Sichuan section of the Giant Panda National Park

  • 摘要: 国家公园作为生态系统的重要载体孕育了品类丰富的生态农产品,国家公园品牌具备独特的生态价值属性。从知识产权视角出发,通过灰色关联分析研究大熊猫国家公园四川片区生态农产品的地理标志和证明商标数量与地方农业经济发展的关联度,结果表明地理标志和证明商标有助于农业经济的发展。进一步提出通过大熊猫国家公园品牌与地理标志的联合形成双品牌效应,以及采取大熊猫国家公园注册证明商标“大熊猫国家公园生态农产品”的方式推动生态农产品的认证工作,从而实现生态农产品的增值,助力乡村振兴,推动生态保护与社区发展的同频互动。

     

    Abstract: National parks, as important carriers of ecosystems, nurture a rich variety of ecological agricultural products. National park brand possesses unique ecological value attributes. From the perspective of intellectual property rights, this study uses grey correlation analysis to explore the correlation between the quantity of geographical indications and certification trademarks of ecological agricultural products in the Sichuan section of Giant Panda National Park and local agricultural economic development.The results show that geographical indications and certification trademarks are conducive to the development of the agricultural economy. Furthermore, it is proposed to form a dual-brand effect through the integration of the Giant Panda National Park brand and geographical indications, and to promote the certification of ecological agricultural products by registering the certification trademark “Giant Panda National Park Ecological Agricultural Products”. In this way, the value-added of ecological agricultural products can be realized, rural revitalization can be supported, and the synchronized interaction between ecological protection and community development can be promoted.

     

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