Abstract:
National parks, as important carriers of ecosystems, nurture a rich variety of ecological agricultural products. National park brand possesses unique ecological value attributes. From the perspective of intellectual property rights, this study uses grey correlation analysis to explore the correlation between the quantity of geographical indications and certification trademarks of ecological agricultural products in the Sichuan section of Giant Panda National Park and local agricultural economic development.The results show that geographical indications and certification trademarks are conducive to the development of the agricultural economy. Furthermore, it is proposed to form a dual-brand effect through the integration of the Giant Panda National Park brand and geographical indications, and to promote the certification of ecological agricultural products by registering the certification trademark “Giant Panda National Park Ecological Agricultural Products”. In this way, the value-added of ecological agricultural products can be realized, rural revitalization can be supported, and the synchronized interaction between ecological protection and community development can be promoted.