Abstract: Camellia oleifera industry is an important traditional industry in Luxi county and a typical industry of natural integration of resource-saving and environment-friendly. Based on the investigation of the development status of Camellia oleifera industry in 11 towns of Luxi county, the problems and challenges in the development of Camellia oleifera industry are found out from the aspects of its development scale, operation and management, policy support, and good prospects. It is concluded that the opportunities and challenges coexist in the development of Camellia oleifera industry in Luxi county, and the opportunities are far greater than the challenges. Combined with the actual work, this paper puts forward the development direction and path of Camellia oleifera industry from the dimensions ustrial layout, development mode, variety allocation, investment channels, land security, interest connection, brand creation, tea tourism integration, etc., which has important reference value for promoting the sustainable and high-quality development of Camellia oleifera Industry in the county.